Case Studies

Making the Case for Case Studies

Fri, 19 Jan 2024

This is why we love Case Studies - and why we love our partners when they get involved!

Any business loves to get positive feedback about their products or services. We are no exception, as you can tell from the many testimonial quotes published on our website.

The ultimate compliment, however, is when a customer agrees to be the subject of a more detailed Case Study (often referred to as a Success Story).

Case Studies do more than just create a warm inner glow. They are a persuasive way to communicate a product or service's value and build trust. This can positively impact a prospective customer’s perceptions, influencing their purchasing decisions and driving sales.

Or, as Ann Gynn puts it in this Content Marketing Institute article:

Case studies tell the story the prospective customer wants to a way that communicates credibility that an intrusive ad designed to sell, sell, sell could never do.

Case Studies remain particularly relevant and effective in B2B marketing. Whereas retail consumers rely heavily on online customer reviews, businesses are likely to do more in-depth research when considering a purchase like financial software.

Why do Case Studies work?

Here are just a few reasons that real-life case studies are widely considered to be one of the most effective B2B marketing tools:

  • Authenticity and Credibility: Real-life case studies lend authenticity and credibility to marketing messages. This is even more crucial in an era where consumers are becoming increasingly skeptical of traditional advertising.
  • Relatable Content: When potential customers can see themselves in the shoes of the featured clients, they can identify with how a particular product or service solved their problems or met their needs. This relatability fosters a stronger emotional connection and increases the likelihood of conversion.
  • Demonstration of Value: The positive outcomes presented in case studies serve as compelling evidence of value, illustrating the practical advantages that potential customers can expect. This is particularly so when the benefits can be quantified.
  • Versatility: Case studies can be adapted for various marketing channels and platforms, including websites, social media, email campaigns, and presentations.
  • Educational Component: Beyond promoting products, case studies can provide insights into industry challenges, innovative solutions, and best practices. This educational aspect positions the brand as an authority in its field, attracting customers who value knowledge and expertise.

Make your Case! An Invitation to our Partners

We know that many businesses love using Orchid’s software, but it’s our business partners who have the direct relationship with them. We therefore rely on our partners to introduce us to potential Case Study candidates.

We extend an open invitation to our partners to contact us with Case Study leads or questions. If you do, here is our commitment to you. 

We understand that customer satisfaction with our products is also a reflection of their satisfaction with their Sage business partner, so:

  • We’ll ensure that our case studies give due recognition to the partner’s role in serving their customer, identifying a need, and proposing Orchid products.
  • We are happy to cross-promote, e.g. by linking from our case study to a related partner case study, or vice versa.
  • We’ll do the bulk of the work and make it as easy for you as possible, but won’t publish without the approval of both you and your customer.
  • Should the end-customer prefer to remain anonymous we can write the case study in a way that describes the scenario without identifying them.
  • Should an end-customer choose to engage with us directly about a case study, we’ll be sure to keep their business partner in the loop.


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